The Fuzzy blog

Why I built Fuzzy.

The words Trust me, struck through, above the words Verify me.

I saw his face. Two or three times a week, for 8 months.

I met him on a dating app. On paper he was close to perfect: a college athlete, a wonderful dad, a top lawyer at a Fortune 500 company, and a man of God, an actual pastor. A few of those things were true. Almost none of it was.

I want to be precise about what went wrong, because it is not what people assume. I was not talking to a stranger hiding behind a stolen photo. I saw him, constantly. What I could not do, once the lies started to pour out, was work out which parts had ever been real. That is the part nobody warns you about. It is not one lie you catch. It is losing the ability to anchor anything at all.

I had spent 14 years selling software to the most heavily regulated buyers in America. None of it protected me. And the advice we still give people in my position is essentially to be smarter, which would not have saved me either.

So I went looking for the thing that would have helped, and it did not exist. A simple way for one person to confirm another person is who they claim to be. Platforms verified people for their own benefit, inside their own walls, and the verification never left the building.

Here is what Fuzzy would and would not have done for me. It would not have told me he was not a pastor. No credential can do that, and I will not pretend otherwise. What it would have given me is the floor: proof that the man on my screen was a real person, and the one he said he was. You cannot evaluate a single thing someone tells you until you have that much. I made every decision without it.

This started as a safety app for women, because I thought that was the shape of the problem. It is not. Scams and fraud are rampant and they reach everyone. Some audiences get targeted harder and we build for them on purpose, but nobody is exempt. Lemons to lemon martini. A very bad 8 months turned into infrastructure.

There is one part I did not plan. The first school to put this into production was Barry University, my alma mater, which gave me a soccer scholarship a long time before it ever ran my software.

Our whole lives are online and we still have no practical way to know whether someone is who they claim to be. Making sure this does not happen to someone else is my life’s work now.

Kalie

Kalie Nitzsche, Founder and CEO

Verify me: see Kalie’s live badge

Safer connections

Verify before you meet. Swap badges.

Faking a person got cheap, and a great profile proves nothing. A Fuzzy badge is proof you carry yourself: your ID, a selfie and a liveness check, done once in about 55 seconds in the app.

  1. Get your badge. Verify in the app or on the web. It’s free.

  2. Send your link. Your badge link opens anywhere, no app needed. Going first makes it an invitation.

  3. Ask for theirs. Meeting another Fuzzy member in person? They can scan your badge QR in their app.

They see your name as on your ID, your badge photo, when you were verified and 18+ if you are over 18. Never your ID document, date of birth or address.

Example chat: Before we meet up, want to swap badges? Takes about a minute. Free. The reply: Sure. Sending mine now, with an example verified badge.
Illustrative example. Not a real conversation.
Illustrative example. Invented conversation, not a real member.

How to ask

How to ask someone to verify.

The hardest part is not the technology, it is asking without it being weird. So here is the script.

If you have not met yet

“Before we meet up, want to swap verified badges? Takes about a minute and it is free. I will go first.”

If they push back

“Totally fine either way. I do it with everyone now, it is not about you.” Then notice what they do next, because a real person is usually relieved and a fake one gets busy.

If you are already talking to them a lot

“Random, but I got verified on this thing and it made me realize I never did it with you. Want to?”

If you feel silly asking

You are asking someone to confirm they are a real person before you spend your evening, your money, or your trust on them. That is not an accusation. Going first makes it an invitation instead of a test.

Kalie Nitzsche

About the author

Kalie Nitzsche, Founder and CEO

Kalie built Fuzzy after 8 months with someone who was almost entirely invented. She also hosts Just Lookin’ Out, a podcast about how scams work and how to spot them, built to help people and never to sell. Don’t take her word for any of it. Check her badge.

Your next step

Be the one who goes first.

Get your free badge in about 55 seconds in the app, then send the link before your next first meeting.